Dare to ask for the career you want and your calling just might answer.

Searching for a job has never felt like more of a job. Add in how AI is transforming the job market, and it can feel hopeless. But what if AI could be…an accomplice, not competition? What if we could use it to let people search for the job they want the way they’ve always talked about that job they want? To help them dream bigger, not smaller.

Using contextually relevant aspirational job searches, we brought LinkedIn’s new, more human, more conversational way to job search to life right where those humans were across NY and SF—from Times Square to the New York Times to basketball courts and bakeries—creating the largest OOH campaign in LinkedIn’s history in the process. And, yes, every search you see is real, with real results (we tested quite literally thousands of them). Covered by AgAge, Breaking and Entering, and included in 5 Campaigns To Know About Right Now and Campaign US.