Unruly. Unrepentant. Unstatus quo.
Coupled with a $600 million renovation, the Palms brand needed its own equally ambitious refurbishing to reposition this icon off the strip as something more than an out-of-the-way relic. Highlighted by an unprecedented art collection, unrivaled run of restaurants and uncompromising performances, the team used the Palms’ updates to position the casino into a destination rather than a detour—they’re off-strip on purpose.
Because they’re nothing like the strip. Nothing like old Vegas. Nothing like any casino you’ve ever seen, for that matter.
Bringing this rebrand to life with OOH as well as digitally, Reef and I combined to write…a lot, like their entire site to make sure the new campaign tone sang in every touchpoint across 120+ pages. Here’s a sampling of some favorite lines.
And now for the website. While you can easily see the work at Palms.com, here are a few of the highlights, and a few good lines.
CD: Reef Younis CW: Me