What do you get when Hotels.com wants to promote their wedding accommodations at the same time I realize that “captain” sounds kinda like “chaplain”?

Well, for starters you get that photo. But you also get Captain Obvious legally ordained as a minister, get a real couple to really agree to be married by him, get me to write the most inappropriate officiant speech in the history of the Vail, and you get lots of great #content.

Get a load of it below.

And all of that gets you press: Creativity, The Drum, PR Newswire, Strategy

CD: Quinn Katherman AD: Kelly Saucier CW: Ian Hill